BNIA

Armagnac is a noble product, but it is not an elitist product. No: it is a product with value(s). At the time of overconsumption, at the time of hyper choice, what counts is to bring to the consumer meaning to his consumption. In this, Armagnac, the oldest of the waters of life, is also the most modern: not being a spirit among the others but a «spiritvirtuous», that is to say an alcohol which has spirit and virtues.